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Pharma infographic – US focused
US view of who looks for pharmaceutical information online (Doctors, Patients…). Some of the data is a bit old, but gives a great snapshot. Infographic from CBI. It shares information about three key...
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Healthcare Technology Trends 2012 – Accenture
Forward looking report from Accenture that highlights six healthcare technology trends that they believe will impact how life sciences companies use technology in the future to drive growth:...
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Infographic: How Health Consumers Engage Online
Usually I’m quite sceptical about infographics for numerous reasons. This one though really is very good. If this snapshot does’nt convince the Pharma Marketer then I don’t know what will! See on...
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ClickClinica, the app that maps disease outbreaks
There are more than half a million apps at the iPhone App store, and few human interests are uncatered for. You can download books, have a tour of the stars, and lob exploding birds at hunkered-down...
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HTML5 vs. Apps: Why The Debate Matters, And Who Will Win
Pharma marketers (and their business integrators, agencies, etc.) looking to develop mobile apps should read this article (HTML5 vs Apps – general understanding – click on image) ….in combination with...
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FDA okays AliveCor’s iPhone heart monitor
San Francisco-based AliveCor Inc.’s new iPhone electrocardiogram app has been approved by the FDA – now available for presale to medicla professionals (in the USA only!)… This is a big hurdle, and has...
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Facebook Adds Voice To Android, IOS Messenger Apps – AllFacebook
Facebook has been constantly tweaking its mobile applications, but the newest change may be one of the biggest additions — voice messaging. Sven‘s insight: My cut here is that there will be many...
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Mobile Marketing Trends for 2013
The New Year is upon us once again, so we look ahead to another exciting year of innovative new trends in mobile marketing Sven‘s insight: A good read for any Pharma marketers thinking about...
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Designing the Perfect Mobile Application – Marketing Technology Blog
On our next radio show we’ll be discussing the Starbucks Mobile application which garnered the 2012 Mobile Marketer of the Year Award. Sven Awege‘s insight: Nice synthesis of many different aspects of...
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Apple launches dedicated ‘Apps for Healthcare Professionals’ collection
One of the updates to the Apple App Store recently is the inclusion of a specific collection entitled, “Apps for healthcare professionals”. This collection can be found within the ‘Medical Category’....
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How to Leverage the Marketing Power of Social Media and Mobile – Case Study
The Football Club Goes Digital….. (click on image for full story) Key Insights So what can we takeaway from this case study? Providing unique free content can create other revenues opportunities for...
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After FDA’s mobile medical apps final guidance, what’s next?
FDA testified the guidance should be out by October 1 of this year, but I would guess actually it will probably be out by mid-summer. I’m just basing that on the belief that FDA is now highly motivated...
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Pharma Marketing Blog: More Mobile Health App Guidance from FDA for Pharma to...
The more I dig into FDA regulation of mobile health/medical apps, the more I worry that many pharma health apps aimed at consumers may be in FDA’s crosshairs. At first, I thought that PhRMA and...
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89% of US physicians would recommend a health app to a patient
Sven‘s insight: There is still much debate needed around what the role of Pharma is here. My cut is that we need to get involved to understand the dynamics and find our place. Clearly some elements...
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Moving into the mobile app market: are healthcare apps medical devices?
Moving into the mobile app market are healthcare apps medical devices? Articles In the digital focus month; James Whitehouse takes a look at the healthcare mobile apps market and questions whether or...
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Annual Pharma eMarketing Congress – Barcelona
What better than to kick-start your work-cycle after the summer holidays with a deep dive into eMarketing in sunny Barcelona! eMarketing Conference – with workshop on Social Media & Pharma This...
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Microsoft launches Bing health and fitness app
Last week, Microsoft announced Bing Health and Fitness, an app that tracks diet, health and exercise, according to an official Microsoft website, Bing Blogs. The app syncs to Microsoft HealthVault,...
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Innovations in Multichannel Marketing
Over the last couple of months I have had the great honor and pleasure to interview some of the key knowledge-holders in our industry about multichannel marketing (MCM), including senior managers...
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3 ideas for pharma companies to become bigger players in mobile health
Despite its efforts, Big Pharma hasn’t exactly taken a big bite out of the mobile health market. According to a new report from mobile app research firm research2guidance, only one pharmaceutical...
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So what is it: Mobile Medical Device – Mobile Medical Apps – Standalone...
Confused about what is a mobile medical device or application? Well, most people working in this space are too, and not surprisingly! MMA – MMD – SMDS OK, now we’re talking. With all the renewed...
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